Syllabus
Indian Institute of Technology Mumbai (IIT-M) : Syllabus of Master of Design (MDes) Industrial Design- ID669 Designerly way of thinking
Study of how designers think and solve the design problems, using protocol analysis. Analysing and mapping of design process. Understanding the structure of design process and its non-linear nature. Telescoping of the analytical and the creative phases. Study of the influence of design tools. Issues involved in handling new tools. Identifying the role of imagery and visualization in analysis and creative bursts. Role of metaphors and analogies used in idea generation.
Design process in a teamwork situation. Understanding design process through monitoring team interaction. Problems of communication between team members.
Indian Institute of Technology Mumbai (IIT-M) : Syllabus of Master of Design (MDes) Industrial Design-ID665 Craft, Creativity and Post-modernism
Creative process in Craft. Craft as a means to explore material, process and Form. Study of Form in Bamboo and Other Craft Cultural roots in Craft. Craft as an expression of Indian Tradition. Significance of craft as a creative base for current Design practices. Post modern interpretation of craft. Creative exploration in Craft. Design to suit urban and export markets.
Indian Institute of Technology Mumbai (IIT-M) : Syllabus of Master of Design (MDes) Industrial Design- ID661 Computer Aided Design
Introduction to application of computer graphics for visualising concepts. Introduction to hardware including operating systems, file management and hardware limitations. Introduction to basic concepts of software. Exploration of various packages for painting, sketching, drawing, drafting, modeling and page composition. Introduction to the basics of 3D modeling on computers and animation.
Indian Institute of Technology Mumbai (IIT-M) : Syllabus of Master of Design (MDes) Industrial Design- ID659 Communication through Form
The course discusses semantic and structural aspects of visual input, through series of projects assignments. Using human information processing capabilities, the course looks back towards formal concepts such as visual complexity, visual interest and recall of forms. The first part covers topics such as spatiotemporal relationships in visual elements and its role in visual structure, forms of visual relationships, and its role in controlling visual complexity, interest and identity. Assignments are also based on application of information theory to visual information.
The second part discusses the role of characteristics features in objects / form recognition and natural categorization process. Concepts of prototypicality and variations are discussed through assignments.
Indian Institute of Technology Mumbai (IIT-M) : Syllabus of Master of Design (MDes) Industrial Design- ID657 Advanced Ergonomics
Electrophysiology and its application in product design. Use of eye movements recorder and Electro-occulography in visual analysis of product and design.
Ergonomics of human energy expenditure and its application.
Research oriented work:- Product analysis short paper communication
Indian Institute of Technology Mumbai (IIT-M) : Syllabus of Master of Design (MDes) Industrial Design- ID655 Visualization, Images Drawing
Study of systematic methods ot understand design problems. Developing methods to analyse product design problems, F ormulating problem statements as well as developing and using methods to generate creative responses.
Study of design process and its stages. Understanding shifts between analytical and creative phases in different stages of designing.
The emphasis is on project work dealing with survey, analysis and development of design methods for product design tasks.
Indian Institute of Technology Mumbai (IIT-M) : Syllabus of Master of Design (MDes) Industrial Design- ID653 Product Detailing
Detailing in plastic products,while using processes like injection molding, vacuum molding, compression molding, F.R.P. moulding. Detailing for fabricated products in sheet metal, steel tubes and angles, aluminum sheets and extruded sections, detailing while using fabric materials, form and other cushions, leather and cloth in combination with materials like wood and metal.
Indian Institute of Technology Mumbai (IIT-M) : Syllabus of Master of Design (MDes) Industrial Design- ID651 Advanced Studies in Form
Study of Form based on Metaphors. Study of various bases for creative visualisations like Fantasy, Cultural connotations in Language and Bionics.
Ornamentation, craft forms and craft experience. Form concept in ‘Styling’. Forms of automobiles. Use of computers for new form generation.
Indian Institute of Technology Mumbai (IIT-M) : Syllabus of Master of Design (MDes) Industrial Design- ID650 Elements of Design II
Exploration of elements of design like form, colour, texture, proportion etc. in the context of use in products and product environments. Relating Form to Materials and Processes of manufacture. Study of expressions like soft, hard, precision etc. syntactically using language as a basis.
Relating expressions based on their use as personal, family, professional, public and religious products. Generation of new products forms based on expressions or form in Nature or Body contact.
Indian Institute of Technology Mumbai (IIT-M) : Syllabus of Master of Design (MDes) Industrial Design-ID649 Studies in Form
Exploration and study of formal elements to develop visual awareness, imagination and creative insight. Form elements in the context of product design, 2 & 3 dimensional radii manipulation; joints, grooves and openings, 2 & 3 dimensional form transition, Creative form synthesis.
Introduction to colour and colour as elements of design. Colour classification and dimensions of colour: hue,value and chroma relationships. Colour dynamics and interaction of colours. Colour meaning and traditions. Psychological use of colours. Colour in nature. Colour and form relationships.
Indian Institute of Technology Mumbai (IIT-M) : Syllabus of Master of Design (MDes) Industrial Design-ID647 Nature of Materials and Processes
Properties and usage of thermoplastics,thermosetting plastics. Selection and use of plastics for engineering and consumer products.
Design limitations and specific advantages of molding processes.
Properties and use of rubber, ceramics and glass. Ferrous and non ferrous metals - various processes and assembly techniques. Concepts of structure and costing.
Significance of form in structural strength of products. Influence of materials and processes on product aesthetics. Industrial finishes for plastic, wood and metals.
Properties of natural materials like wood, bamboo, cane, leather, cloth, jute and paper and their use at craft and industrial levels.
Indian Institute of Technology Mumbai (IIT-M) : Syllabus of Master of Design (MDes) Industrial Design-ID644 Contemporary Trends in Theater, Film and Art
Message, Media, Audience, Critics, Promoters etc. as a system. Invited seminars by outside experts and professionals.
Indian Institute of Technology Mumbai (IIT-M) : Syllabus of Master of Design (MDes) Industrial Design-ID641 Product Planning and Marketing
Corporate strategy for product planning, Management thinking on new products, seeing product as part of the image of the company, Moving into future, Defining companies business, Technology transfer problems, SWOT analysis, Analysis of strength, weakness, opportunities and threat. Brief introduction to assessing of companies financial performance. Study of product life cycle, Monitoring of sale and competition, when to introduce new products. Assessing market potentials for new products, market research, Consumer research and its demographic aspects, setting up a questionnaire for these aspe cts. Establishing market segment and their dimensions. Assessing competitors share and locating direct and indirect sources to understand this. Assessing competitors marketing approach and strategies. Developing a strategy to introduce new products, Using market gaps as competitive edge, cost considerations and profitability of new products. Developing a product plan and product mix, price policy, positioning the company, product positioning, planning for future position. Evolving a design brief by interlinking with market/product plan. Seeing product design as a part of a scheme to develop brand image, house style, marketing strategy and corporate image. Discriminating product range from each other and from competitor’s range. Developing product specifications for different products within the range. Market communication, launching the product, monitoring the market performance.
Indian Institute of Technology Mumbai (IIT-M) : Syllabus of Master of Design (MDes) Industrial Design- ID639 Design Management and Professional Practice
Designer attributes. Setting up a design office. Finding clients. Business correspondence. Brief and briefing. Letter of contract. Professionalism and Ethics. Costing design and fee estimation. Management of Design Process. Human factor in managing design / team work. Role of staff designer in R&D activities. Design Evaluation. Patent and Design Registration laws / procedure. Seminar on a topic related to Design Management.
Indian Institute of Technology Mumbai (IIT-M) : Syllabus of Master of Design (MDes) Industrial Design- ID638 Product Interaction Design
Investigations and study of visual, functional and ergonomic requirements of control and display elements. Legibility of display elements, character of different typefaces and their readability. Individually planned design projects involving research, analysis and design of control and display panels.
User-centered design, human cognitive processes, human memory, human errors, conceptual models, understanding users through models, usability goals, heuristic evaluation, human-computer interaction design process.
Indian Institute of Technology Mumbai (IIT-M) : Syllabus of Master of Design (MDes) Industrial Design-ID636 Product Design II
The emphasis of the course is on individually planned design projects in different product areas. Selection of these projects is based on consideration like close human interaction with product, wide range or requirements of different users and possibilities of formal and structural innovations. Projects end with a comprehensive presentation through working/mockup models,design drawing and a report. This project work is supported by theoretical information and short supporting assignment in following topics
Role of creativity in problem solving study of inhibitions, conformity and vertical thinking; Assignments on using techniques like brain storming,synectics to develop creative attitude and open mind. The development of modern design methods from craft evolution. Detailed discussion on stages in design process. Complimentary nature of systematic and creative thinking in various stages of design process. Discussion on nature of synthesis.
Methodology for visual analysis of products. Principles of value analysis, use, esteem, time and exchange values and definition of function.
Indian Institute of Technology Mumbai (IIT-M) : Syllabus of Master of Design (MDes) Industrial Design-ID634 Visual Communication
Study of geometry of elements in products and its application in object drawing. Product presentation in various media like pencil, ink and colour, Presenting thoughts and ideas in design through sketches, perspective and exploded views. Presentation of product design concepts through simplified graphics presentation. Introduction of typefaces, Typography and printing. Introduction to colour photography.
Indian Institute of Technology Mumbai (IIT-M) : Syllabus of Master of Design (MDes) Industrial Design-ID633 Art Design and Society
The concept of Industrial Design starting from the time of the Great Exhibition leading to the Bauhaus and after, work of Bauhaus, history of design profession in Europe and America.
A survey of major developments of 20th Century painting,sculpture and architecture. Changing cultural pattern and its influence on the above medium. Influence of television on films. Urbanization and understanding contemporary urban forms.
Indian Institute of Technology Mumbai (IIT-M) : Syllabus of Master of Design (MDes) Industrial Design- ID632 Applied Ergonomics
Human being in man made world,Gross human anatomy, Anthropometry, static and dynamic, Muscles and work physiology, Static and dynamic work including maximum capacity Bio-mechanics. Environmental condition including thermal, illumination, noise and vibration.
Biological transducers and nervous system including their limitation.
Controls and display Psycho physiological aspects of design.
Research techniques in Ergonomic data generation, interpretation and application of statistical methods. Case analysis.
Project work involving Ergonomic design research for product system.
Indian Institute of Technology Mumbai (IIT-M) : Syllabus of Master of Design (MDes) Industrial Design- ID631 Product Design I
Understanding of the factors that directly or indirectly influence the context and the products. Group assignments on assessing relevance of available products with respect to the context.
Understanding of problem areas and the limitations. Familizariation studies and programming for detailed investigation of context. Developing questionnaires, interviewing users and selecting suitable techniques to study use behavior and reactions, interviewing and observing user and photographic studies of products in use.
Understanding market demands and manufacturing constraints. Documenting and interpreting data and formulating conclusions. Role of creativity in understanding of latent needs. Comparative analytical studies in other creative fields. Product in product design.