Syllabus
Manipal Academy of Higher Education (MAHE)-Syllabus of Executive MBA Program : Semester-II-Business Policy and Strategic Management
Course Objective:
The objective is to introduce core concepts of Business Policy and Strategic Management. The course will motivate students to integrate all functional areas of management.
Contents:
Introduction to Business Policy, Evolution and Growth, core concepts in strategic management, Environmental Analysis, Internal Analysis, SWOT Analysis, Selection of Strategy, Types of Strategy, Implementation of Strategy, control and feedback after implementation.
Manipal Academy of Higher Education (MAHE)-Syllabus of Executive MBA Program : Semester-II-Marketing Management
Course Objective:
The main objective of this course is to enable the students to understand different dimensions and strategies of the marketing research methods.
Contents:
Introduction, Nature and scope, market research versus Marketing research, Applications of marketing research, Limitations of marketing research, Marketing Information System and Decision support systems - The Research process- formulating the research problem, choice of research design, sources of data, sampling design and sampling size, organizing and conducting Field surveys, Processing and analyzing the collected data, preparing the research report - Data collection - secondary data, evaluating secondary data, sources of secondary data, Primary data - observation, methods of observation, Questionnaire, designing a questionnaire, choice of survey method - Scaling techniques - Sampling Designs - Sample size decisions - Interviewing - conditions for successful interview, interviewing errors, selection of interviewers, training of interviews, Qualitative research - Advertising Research - importance, need for advertising research, Media research, copy testing.
Manipal Academy of Higher Education (MAHE)-Syllabus of Executive MBA Program : Semester-II-Human Resource Management
Course Objective:
Human Resource Management is an integral part of the managerial role in a line function and in many organizations it also forms a staff specialization. The subject develops grounding in techniques of selection, recruitment, job evaluation, performance appraisal and manpower handling. The objective of the course also includes developing greater student insight into personal leadership styles, deeper appreciation of the complexities of personnel administration and enlarged awareness of the effectiveness of Human Resource Development.
Contents:
Introduction - Meaning of HRM - functions - Objectives - HRM in changing environment, Evolution and development of HRM. Job Analysis - Need - Process, Job description - Job specification. Human Resource Planning. Meaning, Need, Benefits, Factors affecting Human Resource Planning. Recruiting and Selection. Definition, Objectives, Environmental influence, Centralization and Decentralized Recruitment. Selection Meaning, need, factors affecting selection decisions, selection procedure. Performance Appraisal, Meaning, need, purpose, methods, uses. Training and Development, Definition, importance of training, objectives, need, area of training, principles of training. Compensation Management Concepts, objectives, mechanism; Strategic Human Resource Management Nature, Strategic process, Importance of Strategic Management, Role of HRM in Strategic Management.
Manipal Academy of Higher Education (MAHE)-Syllabus of Executive MBA Program : Production and Operations Management, Semester-II
Course Objective:
The objective of this course is to acquaint the students with the basic concept and role of production management in an organization. It is also an introduction to the basic functions of production management.
Contents:
Nature and scope of production management in an organization - Interface between production and other functional areas - Plant location and layout - Basic functions of production planning and control - product life cycle - Inventory and Material management - Work study - Maintenance management.
Manipal Academy of Higher Education (MAHE)-Syllabus of Executive MBA Program : Financial Management, Semester-II
Course Objective:
The objective of this course is to introduce the students to the basic concepts of Financial Management, and make them appreciate the importance of decisions made by Finance Ministers.
Contents:
Financial Management - Objectives, goals, scope and organization, Financial Statement Analysis - limitations, cost of capital, capital structure theories, leverages, cost volume profit analysis, capital budgeting (Inventory), working capital management, Financial Information System (FIS).
Manipal Academy of Higher Education (MAHE)-Syllabus of Executive MBA Program : Economic Environment and Policy, Semester-I
Course Objective:
This course enables the students to understand the various nuances of the global environment and also to appreciate the role of global business management in the new millennium.
Contents:
Nature of global business - Global Business Management in the new millennium - International Business Intelligence - International Financial Decisions - Human Resource Management and Development - International Marketing Decisions - strategies of structures of international businesses - International corporate culture - ethics and global business - international business and corporate culture - Indian foreign trade performance and prospects in the new millennium.
Manipal Academy of Higher Education (MAHE)-Syllabus of Executive MBA Program : Legal Aspects of Business,Semester-I
Course Objective:
The objective of this course is to enable students to understand the Indian Contract Act, Sale of Goods Act, Negotiable Instruments Act, MRTP Act, Consumer Protection Act, Arbitration and Conciliation Act, and various aspects related to Company Law.
Contents:
Principles of Law: Contract Act, Vitiation factors, classification of terms - express/implied - conditions, warranties, innominate, Discharge of Contract, Specialist Terms - exclusion - force majeure - price - variation - retention of title - liquidated damages, sales of goods; Consumer Protection Legislation: Key provision relation to protection given to buyer/debtors/user; Formation, Management and business units: Legal Considerations; Employment Protection Legislature: Key statutory relating to the protection of full-time and part-time employees and independent contractors, Key statutory provisions relating to health and safety work.
Manipal Academy of Higher Education (MAHE)-Syllabus of Executive MBA Program : Financial & Management Accounting, Semester-I
Course Objective:
The objective of this course is to enable students of Business Management to understand basic concepts in Financial and Management Accounting, preparation and analysis of Financial Statements, various types of Budgets and Budgetary Control.
Contents:
Financial Accounting: Book Keeping - Meaning - Importance - Basic Accounting Concepts - Accounting Standards; Journal - Ledger - Subsidiary Books - Preparation of Trial Balance; Bank Reconciliation Statements - Meaning - Importance - Practical Problems; Rectification of Errors - Different Methods of Rectification of Errors; Preparation of Financial Statements of Sole Trading Concerns; Balance Sheets - Trading and Profit and Loss Accounts - Problems with simple adjustments. Management Accounting: Concept and Measurement of Cost: Costing Systems - Types, Measurement Techniques; Collection Analysis: Use of Statistical Techniques for cost data collection and analysis; Budget and Cash Flow Forecasts: The Budgeting Process, Types of Budgeting, Preparation of different Budgets; Monitoring and Control, Budget - Monitoring.
Manipal Academy of Higher Education (MAHE)-Syllabus of Executive MBA Program : Quantitative Methods, Semester-I
Course Objective:
The objective of this course is to understand, use and apply various statistical methods of data summarization and analysis to help decision making in diverse business environments.
Contents:
Introduction: Need for Quantitative Methods - Statistics as an applied science. Data Sources, Geographical presentation of data - Interpretation of Charts, Frequency Distributions, Cumulative Frequency, Measures of Central Tendency, Measures of Dispersion. Bivariate Data - Concept of Correlation, Regression Analysis - Applications. Time Series Analysis - Moving Averages, Linear Trend - Business Forecasting using Time Series Analysis. Sampling: Advantages and Limitations, Sampling Methods - Simple Random Sampling - Stratified Random Sampling - Cluster Sampling - Concepts of Standard Error.
Manipal Academy of Higher Education (MAHE)-Syllabus of Executive MBA Program : Principles of Management, Semester-I
Course Objective:
The objective of this course is to familiarize the students with the basic management concepts. It deals with the evolution and development of management thoughts, nature and descriptions of managerial functions.
Contents:
Nature and functions of Management: Role of Manager, Managerial levels and skills, Management, an art or science? - Development of Management thoughts, systems and contingency approaches - Managerial functions - Planning; nature, purpose and objectives - Decision making; meaning, steps, environment - Organizing; structure, line/staff functions, authority vs power, delegation and decentralization - Staffing; manpower planning, recruitment, selection - Leadership; leader vs manager, types of leaders, effective leadership.